PROFESSIONAL CERTIFICATE PROGRAM

Core Learning: 180 hours
Practical Labs / Projects: 90 hours
Mentorship / 1:1 Guidance: 30 hours
Total: 300 hours

Delivery Format

• Online (Self-Paced)

• Hybrid (Online + Optional Workshops)

• On-Campus (via Partner Institutions)

■ Overview

This 3-month professional certificate explores how augmented reality (AR) and immersive technologies can transform the dining experience.
Participants will learn to design multi-sensory, interactive experiences that increase engagement, loyalty, and brand perception.

Through hands-on exercises, case studies, and technology applications, students will gain the skills to implement AR/VR solutions in both customer-facing and operational contexts, enhancing storytelling, staff training, and guest satisfaction.

This program is ideal for chefs, restaurateurs, brand managers, and experience designers seeking to innovate in hospitality through immersive technologies.

■ Level

Professional Certificate (Intermediate–Advanced Content)

■ Modules

Module 1 — Designing Immersive & Multi-Sensory Experiences

• Principles of immersive dining and multi-sensory design
• Guest journey mapping for interactive experiences
• Integrating taste, visuals, sound, and atmosphere

Module 2 — AR & VR Applications in Training & Customer Experience

• Using AR/VR for staff education and skill development
• Enhancing customer interactions with immersive tech
• Technology integration and hardware/software overview

Module 3 — Increasing Customer Engagement & Loyalty

• Interactive storytelling techniques
• Behavioral analysis and engagement strategies
• Personalization through immersive experiences

Module 4 — Practical Lab: Designing an Interactive VR Experience

• Planning and prototyping an immersive dining scenario
• Implementing AR/VR tools
• Guest journey mapping and feedback loops

Module 5 — Global Case Studies & Best Practices

• Analysis of leading restaurants and brands using AR/VR
• Lessons from successful immersive dining projects
• Key factors driving engagement and loyalty

Module 6 — Evaluating Impact of Immersive Experiences

• Metrics for guest satisfaction, loyalty, and interaction
• Qualitative and quantitative assessment methods
• Integrating insights for future experience design

■ Learning Outcomes

Graduates will be able to:

✔ Design immersive, multi-sensory dining experiences
✔ Implement AR/VR solutions for staff training and guest engagement
✔ Increase customer interaction, satisfaction, and loyalty
✔ Develop interactive storytelling and branding strategies
✔ Evaluate the impact of immersive experiences on customer behavior
✔ Apply global best practices in AR/VR for hospitality

■ Who Should Enroll

• Chefs and restaurateurs
• Brand and experience managers
• Hospitality strategists and F&B directors
• Experience designers and consultants
• Culinary educators and technology innovators

■ Pricing (3-Month Certificate Program)

• Standard Online (Self-Paced): 2,200 USD

• Guided Program (Instructor-Led): 4,800 USD

• Premium Mentorship (1:1 Expert Guidance): 7,600 USD

■ Regional Pricing Table