PROFESSIONAL CERTIFICATE PROGRAM

Core Learning: 180 hours
Practical Labs / Projects: 90 hours
Mentorship / 1:1 Guidance: 30 hours
Total: 300 hours

Delivery Format

• Online (Self-Paced)

• Hybrid (Online + Optional Workshops)

• On-Campus (via Partner Institutions)

■ Overview

This advanced 3-month certificate program focuses on how modern digital marketing and interactive engagement tools shape customer experience in the hospitality and restaurant industry.
Participants learn how to build immersive digital ecosystems, design customer interaction funnels, and create experience-driven digital campaigns that enhance loyalty, satisfaction, and brand identity.

Through hands-on CRM practice, real-world digital tools, and global case studies, students gain the skills needed to design effective digital strategies tailored to the evolving expectations of today’s diners.

This program is ideal for restaurant owners, hospitality marketers, culinary entrepreneurs, and anyone seeking to strengthen customer engagement using modern digital technologies.

■ Level

Professional Certificate (Intermediate–Advanced Content)

■ Modules

Module 1 — Digital Marketing Strategy for Restaurants

• Core principles of hospitality-focused digital marketing
• Customer acquisition funnels
• Content systems for restaurants
• Online identity and visibility optimization

Module 2 — Online Interaction Tools & CRM Systems

• CRM structure for restaurants
• Loyalty integrations and engagement systems
• Chatbots, automation tools, and customer touchpoints
• Designing a digital guest journey

Module 3 — Measuring Customer Experience & Feedback Analytics

• Customer sentiment tracking
• Experience KPIs and engagement metrics
• User feedback systems and data interpretation
• Tools for experience improvement

Module 4 — Experience-Based Digital Campaigns

• Conceptual campaign design
• Emotion-driven digital messaging
• Omnichannel campaign coordination
• Integration of multimedia, AR filters, and interactive content

Module 5 — Practical Lab: Designing an Interactive Digital Campaign

• Campaign objective building
• Interactive elements (polls, quizzes, gamification)
• Creating visual and narrative assets
• Presenting the final digital campaign

Module 6 — Case Studies: Successful Digital Branding in Hospitality

• Leading global examples in digital restaurant branding
• Analysis of experience-driven campaigns
• Lessons learned and success factors

■ Learning Outcomes

Graduates will be able to:

✔ Design fully integrated digital marketing strategies for restaurants
✔ Build customer engagement systems using CRM and digital tools
✔ Measure customer experience using qualitative and quantitative data
✔ Create interactive digital campaigns for brand visibility and loyalty
✔ Apply global best practices in digital restaurant branding
✔ Translate insights into long-term customer experience improvements

■ Who Should Enroll

• Restaurant owners and managers
• Hospitality marketing professionals
• Culinary entrepreneurs
• Brand and experience designers
• Social media specialists
• Consultants and F&B strategists

■ Pricing (3-Month Certificate Program)

• Standard Online (Self-Paced): 2,200 USD

• Guided Program (Instructor-Led): 4,800 USD

• Premium Mentorship (1:1 Expert Guidance): 7,600 USD

■ Regional Pricing Table