PROFESSIONAL CERTIFICATE PROGRAM

Core Learning: 180 hours
Practical Labs / Projects: 90 hours
Mentorship / 1:1 Guidance: 30 hours
Total: 300 hours

Delivery Format

• Online (Self-Paced)

• Hybrid (Online + Optional Workshops)

• On-Campus (via Partner Institutions)

■ Overview

This advanced 3-month professional certificate explores how AR (Augmented Reality) and VR (Virtual Reality) are transforming culinary experiences, restaurant branding, guest engagement, and multisensory storytelling.
Participants learn how immersive technologies enhance emotional connection, elevate brand identity, and create memorable dining journeys that influence customer behavior.

Through strategic frameworks and hands-on labs, students will design interactive customer experiences, develop simple AR/VR prototypes, and analyze successful global examples where food, technology, and storytelling merge to create innovative gastronomic experiences.

This program is designed for culinary leaders and experience-driven brands that aim to stand out in the future of digital dining and experience-based gastronomy.

■ Level

Professional Certificate (Intermediate–Advanced Content)

■ Modules

Module 1 — Fundamentals of AR & VR for Culinary Experiences

• What AR & VR are and how they work
• Applications in restaurants, cafes, hotels, and events
• Benefits and limitations of immersive technology

Module 2 — Customer Journey Design & Interactive Experience Mapping

• Understanding digital touchpoints in dining
• Designing narrative-driven experiences
• Emotional and sensory elements in AR/VR storytelling
• Immersive experience flow mapping

Module 3 — Increasing Customer Engagement & Loyalty Through AR/VR

• Gamification strategies in dining
• Enhancing brand recall and interaction
• Immersive menu exploration, holograms, and AR food guides
• Building long-term customer loyalty through immersive tools

Module 4 — Practical Lab: Creating Simple AR/VR Experiences

• Introduction to AR/VR creation tools
• Designing a basic interactive food experience
• Integrating imagery, 3D elements, text, and sound
• Testing and evaluating engagement impact

Module 5 — Case Studies of Successful AR/VR Food Brands

• Global best practices (restaurants, food brands, events)
• Lessons from immersive dining pioneers
• Technology adoption strategies for small and large businesses

Module 6 — Measuring the Impact of Immersive Experiences on Customer Behavior

• Behavioral psychology in digital dining
• Tools for measuring engagement, emotion, and interaction
• ROI measurement models for AR/VR
• Data-driven experience development

■ Learning Outcomes

Graduates will be able to:
✔ Understand AR & VR applications in gastronomy and hospitality
✔ Design interactive guest journeys using immersive technologies
✔ Build simple AR/VR experiences for menus, storytelling, or brand engagement
✔ Apply immersive strategies to increase customer loyalty and emotional connection
✔ Analyze global examples of successful AR/VR dining implementations
✔ Measure behavioral and business impacts of immersive experiences

■ Who Should Enroll

• Chefs & culinary innovators
• Restaurant owners & F&B directors
• Hospitality and experience designers
• Food & beverage marketers
• Brand strategists and digital creative teams
• Developers and food-tech entrepreneurs
• Culinary educators and researchers

■ Pricing (3-Month Certificate Program)

• Standard Online (Self-Paced): 2,200 USD

• Guided Program (Instructor-Led): 4,800 USD

• Premium Mentorship (1:1 Expert Guidance): 7,600 USD

■ Regional Pricing Table