PROFESSIONAL CERTIFICATE PROGRAM

Core Learning: 180 hours
Practical Labs / Projects: 90 hours
Mentorship / 1:1 Guidance: 30 hours
Total: 300 hours

Delivery Format

• Online (Self-Paced)

• Hybrid (Online + Optional Workshops)

• On-Campus (via Partner Institutions)

■ Overview

This advanced 3-month professional certificate teaches how to build powerful restaurant brands rooted in storytelling, sensory experience, and culinary identity.
Participants explore how conceptual marketing transforms a restaurant from a place to eat into an emotional, memorable, and culturally meaningful experience.

Through practical frameworks, case studies, and hands-on campaign design, students learn how to craft a strong brand identity, communicate culinary stories, and create marketing concepts that influence customer behavior, loyalty, and perception.

The program prepares culinary entrepreneurs, marketing professionals, and restaurant leaders to design modern brand strategies that stand out in a competitive hospitality market.

■ Level

Professional Certificate (Intermediate–Advanced Content)

■ Modules

Module 1 — Principles of Experience-Based Restaurant Marketing

• Fundamentals of experiential marketing
• Sensory branding and emotional engagement
• Identifying core brand values for restaurants
• Creating consistent guest impressions

Module 2 — Building Culinary Identity & Food Storytelling

• Crafting a unique edible identity
• Narrative structures and storytelling frameworks
• Cultural, historical, and sensory anchors
• Transforming dishes into experiences through story

Module 3 — Customer Engagement & Social Media Strategy

• Designing interaction strategies
• Social media systems for restaurants
• Influencer collaborations and community building
• Digital branding through video, photography, AR filters

Module 4 — Practical Lab: Designing a Conceptual Marketing Campaign

• Creating campaign objectives and message pillars
• Visual identity exploration
• Guest journey mapping for the campaign
• Presenting campaign strategy and brand story

Module 5 — Case Studies: Global Restaurant Branding Successes

• Leading brands in experiential dining
• Analysis of narrative, campaigns, and customer touchpoints
• Key success factors in emotional and sensory marketing

Module 6 — Evaluating Campaign Impact on Customer Experience

• Metrics for emotional and behavioral influence
• Tools for measuring engagement and loyalty
• Brand perception assessment
• Integrating post-campaign insights into strategy

■ Learning Outcomes

Graduates will be able to:
✔ Design conceptual, experience-driven restaurant marketing strategies
✔ Create strong brand identities through culinary storytelling
✔ Develop customer engagement systems and digital presence
✔ Produce complete marketing campaigns tailored to hospitality
✔ Evaluate impact through qualitative and quantitative metrics
✔ Apply global best practices in restaurant branding and experience marketing

■ Who Should Enroll

• Restaurateurs & culinary entrepreneurs
• Restaurant marketing professionals
• Chefs creating new concepts
• Hospitality branding agencies
• Experience designers
• F&B directors & consultants
• Culinary media creators

■ Pricing (3-Month Certificate Program)

• Standard Online (Self-Paced): 2,200 USD

• Guided Program (Instructor-Led): 4,800 USD

• Premium Mentorship (1:1 Expert Guidance): 7,600 USD

■ Regional Pricing Table